Press Releases
Vertis Acquires USA Direct, Inc.
Acquisition Further Enhances Direct Marketing Solutions
BALTIMORE (June 5, 2006) – Vertis today announced the acquisition of USA Direct, Inc., a full-service provider of innovative direct marketing services, based in York, Pennsylvania.
“Vertis is dedicated to providing world-class marketing services to our clients,” said Dean D. Durbin, president and CEO of Vertis. “The addition of USA Direct expands our capacity and production range, and further enhances delivery of fast and efficient direct marketing solutions.”
USA Direct has expertise in design, printing, personalization, and inserting for a wide variety of specialized formats. The company delivers personalized direct marketing programs to Fortune 1000 corporations, including top financial services companies, product manufacturers, and nonprofit organizations.
Richard Osborne, CEO and founder of USA Direct, stated, “I am very proud of all employees who helped us grow into a leader in direct marketing. From the very beginning 20 years ago, we continuously anticipated clients’ needs and developed innovative, cost-effective solutions. Our clients and employees will gain from the alignment of our expertise with Vertis’ vast resources.”
The strategic investment increases Vertis’ flexibility and range of direct marketing product offerings by adding capacity to core manufacturing capabilities, including digital, conventional, and inline printing. Furthermore, the acquisition enables clients’ access to USA MailNow®, a web-based direct marketing order entry tool offering the ability to design and produce direct mail pieces on-line.
“USA Direct provides a strategic complement to the current Vertis offerings, bringing more value to our combined client base,” commented Dave Colatriano, senior vice president and general manager for Vertis. “This investment demonstrates our commitment to provide innovative solutions across the full spectrum of direct mail product options.”
For more information, contact Emily Agan or Maria Amor at (619) 234-0345.
About Vertis
Vertis is the premier provider of targeted advertising, media, and marketing services. Its products and services include consumer research, audience targeting, media planning and placement, creative services and workflow management, targeted advertising inserts, direct mail, interactive marketing, packaging solutions, and digital one-to-one marketing and fulfillment. Headquartered in Baltimore, with facilities throughout the U.S., Vertis combines technology, creative resources, and innovative production to serve the targeted marketing needs of companies worldwide. To learn more about Vertis, visit www.vertisinc.com.
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believes, “anticipates, “expects, “estimates, “plans, “intends,” and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.
Consequently, you should consider any such forward-looking statements only as our current plans, estimates, and beliefs. Even if those plans, estimates, or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements.