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Program Versioning

Tune your advertising to the local audience.

Getting the most for your program dollar often requires tailoring materials designed to address specific target audiences or meet individual store objectives. We make it easy to tailor your program by store area, target audience, campaign size, or strategic objective.

Our programs include:

• Demographic or geographic program versioning. We use our digital capabilities to prepare market and/or demographic specific versions of your advertising materials so they will be more relevant to customers and deliver better response.
• Store-centric versioning. Use versioning to selectively target consumers based on individual store location or geographic objective. Whether your need is a store-specific promotion or competitive blunting, we can help evaluate the local environment, isolate target customers, and version your program to achieve store-level objectives.
• Hispanic marketing. Tap into the fastest growing segment of consumers in the U.S. with Vertis ¡Alcance!^TM. We help your company identify its opportunity with Hispanic audiences, target the specific markets that matter, and effectively communicate your message in the right language.
  
  
• Grand Opening and Special Events. Vertis can produce a complete promotional package, including advertising inserts and direct mail marketing to drive traffic into your stores and create excitement at the point-of-sale.

Learn more about our out-of-home and point-of-sale products.