Ethnic Data Encoding

A multi-level process to discover your customers' cultural identity.

Effective multicultural marketing requires more than simply identifying the origin of customers' last names. Vertis Communications helps you more accurately target your customers by looking beyond ancestry to determine the specific culture with which your customers currently identify.

Using a multi-level process to analyze your customers' first, last, and middle names as well as other factors, such as where they live, Vertis has an exceptional level of accuracy in identifying consumers' specific cultural affiliations. We can identify the language they think in and speak, decipher between ethnicities with common surnames, such as Korean versus Chinese, and pinpoint customers' religion. Our encoding software also helps identify and assign names that have been misspelled.

Learn more about our Integrated Data Solutions.