Data Analytics

Your current customers can help you find new ones.

Before you can acquire new customers, you have to take the time to get to know your current ones. Vertis Communications can provide a detailed profile of your best prospects by creating detailed profiles of your existing customers.  We use demographic, behavioral, and psychographic information to build a detailed profile of target customers and prospects to improve your program targeting, media selection, and advertising effectiveness. 

Our data analytic services include:

  • Target customer profiling. Optimize your lists as well as maximize the effectiveness of your marketing with a detailed profile of your target.
  • Target customer segmentation. Achieve greater program effectiveness by breaking your customers into groups with common behavioral characteristics and then customizing programs to their interests.
  • Predictive response modeling. Improve your cross-sell, up-sell, or customer win-back rates by identifying buyers with the highest potential to respond to various types of programs.
  • Target customer mapping. Geographically locate your target customers with AEMS, our proprietary mapping technology. AEMS helps you locate your highest-potential customers and customize targeted direct mail marketing plans to address their interests.

Learn more about our Integrated Data Solutions.

Marketing Services