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Grocery Store Direct Mail

 

• 90 percent of male direct mail readers, age 18-34, read grocery store direct mail pieces, compared to 83 percent of female direct mail readers this same age
• Men in older age groups are less likely to read grocery store direct mail, while older women read increasingly more
• Eighty percent of men age 35-49 and 79 percent of men age 50 and older indicate they read grocery store direct mail pieces
• 88 percent of women age 35-49 and 89 percent of women age 50 and older indicate they read direct mail pieces from grocery store retailers
• 67 percent of middle-aged men age 35-49 read direct mail items from a value retailer, an overwhelming 87 percent of women this same age read this same category of direct mail.