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Enhance Control of Your Media Strategy

Franchise organizations and companies with multiple brands and branches must maximize media strategies and reconcile media buys.  With Advertising Event Management System (AEMS), Vertis' proprietary media management software, organizations can access advanced analytics to enhance reach and improve return.  AEMS offers:

• Automated media placement
• Performance tracking
• Billing reconciliation

Case Study

With an advertising program falling short of expectations, a home improvement retailer decided to take back control of its media planning and placement from its third-party agency.  As a major franchise organization, the print media buys of 2,400 decision makers had to be seamlessly aggregated.  Using AEMS, the retailer had the tools to build and execute an effective advertising plan without unduly burdening its in-house staff.  Armed with advanced digital tools, the retailer experienced better franchise participation in special programs, reduced errors, and greater overall satisfaction in the process.  Not only did the retailer gain greater control of its media strategy, but it also cut its annual third-party fees by 62 percent.