Direct Mail Response Rates
- Total adults who responded to direct mail via in-store visits, Web sites, 800 numbers or mail remains steady, with 47 percent in 2003 and 46 percent in 2007 (Slide A)
- While total adults remain flat, the number of Hispanics who responded to direct mail marketing jumped drastically, from 38 percent in 2003 to 54 percent in 2007 (Slide B)
