Press Releases
Vertis Offers Advanced Security, Anti-Fraud Technology
Marketing Solutions Provider Utilizes Aldertech International's Sentinel VOID Pantograph Process to Ensure Authenticity of Mailers
BALTIMORE (June 16, 2008) - Vertis Communications, the premier provider of print advertising and direct marketing solutions to leading retail and consumer services companies, today announced the company has upgraded and extended its longstanding technology license with Adlertech International and now offers customers the latest in optical deterrent technology. The new and enhanced technology is designed by Aldertech International to ensure documents produced for customers, such as rebate checks, settlement checks and high dollar value coupons are protected against counterfeiting.
Aldertech's well-known Sentinel VOID Pantograph is a patented system that incorporates a hidden security word or image into the background of secure documents, which will show up when an unauthorized photocopy or scan takes place. For additional security, Vertis utilizes a process called micro-printing, an anti-fraud device in which the signature line on checks and documents is comprised of very small words, making duplication or forgery nearly impossible. These combined security solutions confirm Vertis is taking every possible precaution to ensure the authenticity of items sent by their customers and redeemed by consumers.
"We know the special needs of customers that use designed checks, high-value coupons and other materials that can be forged or otherwise expose a company to fraud or liability," said Ray Clemmer, vice president, operations for Vertis Communications. "Vertis is continuously innovating to support our clients. We understand that security is of vital importance and are harnessing the most advanced technology to provide our customers with the utmost confidence in their direct marketing programs."
By employing this new and improved technology, Vertis has become a one-stop-shop for customers looking to create any inline or conventional format checks. Financial institutions, retailers, consumer packaging goods marketers, automakers and insurance companies can now take advantage of this new security technology along with Vertis' entire suite of direct marketing products and services.
For more information, contact Jesse Lovejoy or Kelly Hamor at (619) 234-0345.
About Aldertech International - Aldertech is the innovator in the field of document security and counterfeit fraud. The company has introduced and defined the technologies that protect individuals, governments, and businesses from check and document fraud and assisted in counterfeit money detection. The company provides customized, cost-effective and highly reliable anti-copy, anti-tamper solutions and its proprietary technologies integrate comprehensive multi-level solutions that enable the authentication of any document at any time, anywhere.
About Vertis Communications
Vertis Communications is a premier provider of print advertising, direct marketing solutions, and related value added services to America's leading retail and consumer services companies. Vertis delivers marketing programs that create strategic value for clients by using creative services, color management technologies, proprietary research, customer targeting expertise, premedia and media services, combined with its world-class printing expertise. Headquartered in Baltimore with over 100 locations in the U.S., Vertis Communications has been recognized as one of Fortune magazine's "Most Admired Companies" in advertising and marketing. For more information, visit www.vertisinc.com.